With over 30 years experience building sales, marketing and relationships, Mike has demonstrated proven accomplishments in business development, direct sales, event activation, advertising, sponsorship, convention and trade show and live event marketing.

Mike has extensive experience with facility and hotel management and business development. During his hospitality career, Mike has developed sales and marketing programs for properties including the Plaza Hotel, New York InterContinental Hotel, Starwood Properties and The New Yorker Hotel. His vast experience in working with clients and properties has resulted in record sales and profit increases at every property he worked with.

As Senior VP of marketing for NYC & Company, New York Convention and Visitors Bureau, he managed all NYC destination advertising, direct sales and marketing and membership management. With a team of 35 managers, he built significant tourism gains for NYC and helped to develop special projects including the NBA All-Star game, World Cup and NFL Kick-off in Times Square.

His experience in building sales and marketing programs and teams also includes extensive experience in the digital advertising and marketing field. Mike has developed content delivery and online and integrated sponsorship sales for entertainment companies, live events including social events, concerts, sporting events, conventions, trade shows and a myriad of meetings.

As the founder of Rev Up, Mike brings his years of experience, know-how and extensive network of vendors and clients together to form a nimble, effective and fun company dedicated to providing clients with measurable, professional and profitable results.

Allyn Michalek has secured millions of dollars in sponsorships and develops ROI-based partnerships in the sports, music, entertainment, education, arts/cultural sectors, conferences and events, iconic venues and philanthropic initiatives. Allyn has secured partnerships for high-profile clients with 100+ companies. Select properties include: Sacred Heart University, ENK International, Ford Models, Strike Ten Entertainment, The Celebration of Teaching and Learning, United States Olympic National Governing Bodies: US National Whitewater Center, USS Speedskating (USA’s most successful winter Olympic team), USA Water Ski, United States Tennis Association and others.

Allyn developed successful integrated brand campaigns engaging with: Anheuser-Busch, Chrysler/Ram, Coca-Cola, DHL, GEICO, Heineken, Jeep, Jet Blue, MillerCoors, New Balance, Panasonic, Pernod Ricard, Sara Lee, Schwan’s, SEGA, Stoli, Subaru, Tony’s Pizza, Westin Hotels and others.

Schwan’s, one of Allyn's clients, increased sales by $29mm in a 6-month period. Another, RAM Trucks, generated thousands of test drives in a 120-day period while generating records sales in the marine sector. The digital campaign he procured promoting Westin Hotels and Resorts exceeded hospitality bookings, so much so, Westin increased their initial investment by 100% in the first month and renewed their sponsorship agreement that ran for 11-years.

Allyn works with major venues including sports facilities, corporate buildings and event properties to help them maximize their return on investment. He is committed to developing effective integrated strategies for both communications and operations for commercial, educational and industrial clients designed to increase operational efficiency.

He currently is an adjunct professor at St. John’s University and has held teaching assignments and lectured at Manhattan College, Springfield College, Columbia University, New York University, NPR Radio Conference, Major League Baseball Winter Meetings and the WRG Sports & Media Technology Conference.

Trusted advisor with more than 25 years in sales & marketing leadership and corporate roles within the hospitality industry. Who believes the foundation of success begins with building relationships based on mutual respect and trust, and delivering results through aligned, unified goals. Rob has a proven track record of creating enthusiastic and cohesive teams.

He is known as a creative and strategic sales professional who thrives in challenging environments. His depth of experience brings an astute ability to listen, interpret market data/trends and find common ground when negotiating with multiple parties. Along with presenting creative strategies that are measurable and solution driven, with a strong focus on revenue growth.

Linda Fiorentino, Sales Manager, comes to RevUp with over 15 years experience in sales and marketing. She began her career at Le Groupe Casino (France), where she developed private label programs for Le Group Casino’s French specialty foods division in the US and Canada. Linda parlayed her tradeshow experience as an exhibitor with Casino to managing vendor relations for Cook Eat Drink Live NY and Celebration of Teaching and Learning NYC.

Linda now joins our team in a dual role as sales manager and meeting planner for our events in Westchester County, NY and represents the Belvedere Estate in Tarrytown, NY.

Emma Kittredge brings a dynamic blend of creativity, strategic communication, and marketing expertise to RevUp. With a Master of Arts in Strategic Communication and Public Relations and a Bachelor’s in Fashion Marketing and Merchandising, Emma has cultivated a unique skill set at the intersection of branding, sponsorship sales, and event marketing.

As an Account Executive, Emma procures sponsors and partnerships for high-profile properties, including Sacred Heart University, Mercy University, and the New York International Travel Show. She is critical in developing sales and marketing collateral, coordinating sponsor activations, and growing sponsorship revenue for RevUp’s clients.

Emma’s competitive spirit, honed as a former Division 1 collegiate athlete and team captain, fuels her commitment to delivering impactful results. Her expertise spans content creation, social media strategy, and digital advertising, allowing her to craft engaging brand experiences across sports, fashion, and entertainment industries. Emma is driven by her passion for building meaningful partnerships and ensuring successful sponsorship activations, making her an invaluable asset to the RevUp team.

Ilias is responsible for assisting in all solicitation efforts in procuring sponsors, partnerships, media, and advertising partners for represented properties.

Ilias’ focus is on Sacred Heart University, New York International Travel Show and the Fisherman’s Feast, growing their sponsorship revenue by securing new sponsors, partners, vendors and advertisers.

Ilias holds a Master’s in Science in Sports Management and Business Analytics from the University of New Haven.

Lauren is a 2024 graduate of Mercyhurst University, where she earned a Master’s Degree in Organizational Leadership. During her time at Mercyhurst, she played on the women’s soccer team for five years and served as a two-year team captain during her senior and graduate student years. Under her leadership, the team reached post-season play in 2021 for the first time since 2008.

While completing her Master’s Degree, Lauren gained valuable experience at Fairfield University, where she assisted in various areas including ticketing, fan experience, event management, game-day operations, marketing, and revenue generation.

With a passion for the sports and entertainment industry, Lauren is an integral part of the sponsorship team at RevUp, assisting with their sports, entertainment, and destination properties.

Leading our strategic, design and emerging technology shop, built to create assets across social and digital properties, Tom prides himself on our ability to provide brands with high quality assets for any form factor, channel and business need.

Partnering brands, teams, and organizations include: NBC Sports, ESPN, The Boston Red Sox, Chipotle, A-Rod Corp, Rent the Runway, Visa, P&G and many more.