RevUp works with iconic, emerging and growing properties to build business, enhance revenue, secure sponsors and partners, create awareness and streamline operations and operational efficiencies.
Matching brands with the optimal sports, entertainment, educational, travel or lifestyle property is the essence of our our experience and success.
From corporate sponsorships to events, room night and meeting revenue for your hotel, resort or meeting space, RevUp has the long-term experience and current market contacts to create additional income and exposure.
RevUp and partners have procured sponsorship for thousands of events in sports, entertainment, media and corporate properties. RevUp has a proven record and a global understanding of sponsorship values, market conditions and resources to help create opportunities for your property or venue.
RevUp has created special events, enhanced existing programs and built sales and marketing programs for a myriad of non-profit properties and organizations. RevUp has the knowledge, resources and contacts to generate revenue and value for non-profit clients.
RevUp has helped brands garner exposure, build market share and generate revenue through partnerships, event marketings and creative media and event programming. RevUp can bring new business, awareness and profit for brand products, services and property clients.
RevUp has extensive experience working with leading educational institutions to drive sponsorship growth, build partnerships, engage community relationships, create workforce development programs and enhance brand visibility.
RevUp goes well beyond traditional sports sponsorship. We focus on leveraging the assets of our clients for community engagements, academic alignment, workforce development, and turning vendors into true partners!
By leveraging our extensive network and expertise in relationship building, we help universities create valuable collaborations with corporate sponsors, elevate their presence through targeted marketing campaigns, and develop lasting relationships with brand partners.
RevUp and partners have created, organized, and managed over 5,000 events from select corporate functions to large-scale citywide festivals. RevUp has the experience, contacts, service providers, and savvy to ensure your event is smooth, seamless, and successful.
With over 30 years of experience in sales, marketing, and business development, Mike has a proven track record in building successful programs and teams across hospitality, events, and digital marketing. He has driven record sales and profits at properties like the Plaza Hotel, Starwood Properties, and The New Yorker Hotel, and, as Senior VP of Marketing for NYC & Company, led NYC’s destination marketing efforts, delivering significant tourism gains and managing high-profile events like the NBA All-Star Game and NFL Kickoff. As the founder of Rev Up, Mike combines his expertise and vast network to deliver measurable, impactful results for his clients.
Allyn Michalek is an accomplished sponsorship executive and brand partnership executive who has secured millions in funding and developed ROI-driven programs across sports, music, entertainment, education, the arts, and philanthropy. He has collaborated with over 100 companies on behalf of high-profile clients including Sacred Heart University, Fordham University, Mercy University, U.S. Olympic governing bodies, and Ford Models. Allyn has spearheaded successful campaigns for major brands such as Anheuser-Busch, Jeep, Coca-Cola, and Westin Hotels—delivering standout results like a $29M sales boost for Schwan’s in just six months and record-breaking sales for RAM Trucks. He also advises venues on maximizing ROI through integrated strategies that drive operational efficiency and profitability. An adjunct professor at St. John’s University, Allyn has also lectured at top academic institutions and national industry conferences.
Trusted advisor with more than 25 years in sales & marketing leadership and corporate roles within the hospitality industry. Who believes the foundation of success begins with building relationships based on mutual respect and trust, and delivering results through aligned, unified goals. Rob has a proven track record of creating enthusiastic and cohesive teams. He is known as a creative and strategic sales professional who thrives in challenging environments. His depth of experience brings an astute ability to listen, interpret market data/trends and find common ground when negotiating with multiple parties. Along with presenting creative strategies that are measurable and solution driven, with a strong focus on revenue growth.
David is a St. John's University graduate with a Bachelor's Degree in Sports Management. With over two years of experience with Roc Nation and St. John's Athletics, David brings exceptional foundations in sports communication and digital strategy. David specializes in coordinating all activations, assets, and on-site events at Fordham University Athletics, as well as assisting the team with research, prospecting and qualifying, and database construction. With a passion for creative corporate partnerships and sponsorships, David is committed to delivering tailored solutions that maximize value for our clients and partners.
Sean is a graduate of the University of Connecticut, where he earned his bachelor's degree with a primary focus on entrepreneurship and communications. His academic background, combined with a strong interest in business development, has equipped him with a distinctive skill set tailored to securing sponsorships through a strategic, business-oriented approach. Sean’s currently focused on the Sacred Heart University account, where he is responsible for identifying, negotiating, and securing sponsorship opportunities. His ability to blend creative communication strategies with entrepreneurial thinking makes him a valuable asset in building long-term brand partnerships.
Carly is a recent graduate of High Point University with a bachelor’s in marketing and a passion for building strategic, high-impact partnerships. Carly focuses on the Mercy University account, supporting sponsorship outreach, activation, and relationship management. With a reliable and solution-oriented mindset, Carly is focused on delivering value to both clients and partners through seamless execution and results-driven collaboration. Carly’s strong communication skills and commitment to building lasting relationships make her an essential part of driving success for her clients.
Michael Mazzaro holds a Bachelor of Science in Sports Management from Curry College. At RevUp, he manages the Brooklyn Football Club property, where he is committed to delivering excellence in both the sports and business arenas. Michael brings hands-on experience from the Cape Cod Baseball League and a strong background in account management, sponsorship, marketing, and fan engagement. During his time at Curry, he demonstrated leadership as President of the Club Rugby team and as Co-Founder and Captain of the Men’s Club Hockey team—roles that strengthened his skills in organization, communication, and team development. Michael specializes in sports operations and brand activations, with a passion for community involvement through initiatives such as food drives and fan outreach.
Ilias is responsible for assisting in all solicitation efforts in procuring sponsors, partnerships, media, and advertising partners for represented properties. Ilias' focus is on Sacred Heart University, New York International Travel Show and the Fisherman's Feast, growing their sponsorship revenue by securing new sponsors, partners, vendors and advertisers. Ilias holds a Master's in Science in Sports Management and Business Analytics from the University of New Haven.
Linda Fiorentino, Sales Manager, comes to RevUp with over 15 years experience in sales and marketing. She began her career at Le Groupe Casino (France), where she developed private label programs for Le Group Casino’s French specialty foods division in the US and Canada. Linda parlayed her tradeshow experience as an exhibitor with Casino to managing vendor relations for Cook Eat Drink Live NY and Celebration of Teaching and Learning NYC.
Leading our strategic, design and emerging technology shop, built to create assets across social and digital properties, Tom prides himself on our ability to provide brands with high quality assets for any form factor, channel and business need. Partnering brands, teams, and organizations include: NBC Sports, ESPN, The Boston Red Sox, Chipotle, A-Rod Corp, Rent the Runway, Visa, P&G and many more.
Matthew is currently a student athlete studying Finance and Economics while running cross country and track and field at Fordham University. Matthew serves as a point of contact for sponsorships within the school's athletic department, as well as assisting the sales team in developing databases of companies for sponsors. Passionate about not only professional but collegiate athletics, Matthew is now a key part of RevUp's sponsorship team, researching and identifying potential partners for Fordham University as well as supporting RevUp's other sports, entertainment, and destination properties
Maria manages the Destinations Division at RevUp. Maria is an established travel and tourism professional with more than 30 years of experience with hotels and destination management. In representing major hotel brands such as Westin, Renaissance, The Ritz-Carlton and the iconic Plaza Hotel, demonstrated outstanding sales skills through the development of market segments and the consistent achievement of sales goals. Held various roles at NYC Tourism + Conventions for sales and destination services and as part of the membership team was SVP of Hotel Relations. Results-oriented work with the city's official destination management organization led to business growth for trade shows and meetings, contributed to successful city-wide events including notable programs for the RNC and the World Economic Forum, and delivered on high touch partner relations to support more than 250 hotel members with marketing and tourism services.
Katrina comes to RevUp from Bucknell University. In her role at RevUp, she engages with both clients and property sponsors to enhance the brand and consumer experience. Katrina is a Markets, Innovation & Design major at Bucknell University with a concentration in Public Relations. She is a Division I athlete on the Women's Track and Field team and is actively involved in the Women in Business Club and the Bison Finance Society. With strong interests in marketing strategy, brand sponsorships, and PR campaign management, Katrina brings valuable insight and energy to RevUp’s marketing team.
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