RevUp works with iconic, emerging and growing properties to build business, enhance revenue, secure sponsors and partners, create awareness and streamline operations and operational efficiencies.
Matching brands with the optimal sports, entertainment, educational, travel or lifestyle property is the essence of our our experience and success.
From corporate sponsorships to events, room night and meeting revenue for your hotel, resort or meeting space, RevUp has the long-term experience and current market contacts to create additional income and exposure.
RevUp and partners have procured sponsorship for thousands of events in sports, entertainment, media and corporate properties. RevUp has a proven record and a global understanding of sponsorship values, market conditions and resources to help create opportunities for your property or venue.
RevUp has created special events, enhanced existing programs and built sales and marketing programs for a myriad of non-profit properties and organizations. RevUp has the knowledge, resources and contacts to generate revenue and value for non-profit clients.
RevUp has helped brands garner exposure, build market share and generate revenue through partnerships, event marketings and creative media and event programming. RevUp can bring new business, awareness and profit for brand products, services and property clients.
RevUp has extensive experience working with leading educational institutions to drive sponsorship growth, build partnerships, engage community relationships, create workforce development programs and enhance brand visibility.
RevUp goes well beyond traditional sports sponsorship. We focus on leveraging the assets of our clients for community engagements, academic alignment, workforce development, and turning vendors into true partners!
By leveraging our extensive network and expertise in relationship building, we help universities create valuable collaborations with corporate sponsors, elevate their presence through targeted marketing campaigns, and develop lasting relationships with brand partners.
RevUp and partners have created, organized, and managed over 5,000 events from select corporate functions to large-scale citywide festivals. RevUp has the experience, contacts, service providers, and savvy to ensure your event is smooth, seamless, and successful.
With over 30 years of experience in sales, marketing, and business development, Mike has a proven track record in building successful programs and teams across hospitality, events, and digital marketing. He has driven record sales and profits at properties like the Plaza Hotel, Starwood Properties, and The New Yorker Hotel, and, as Senior VP of Marketing for NYC & Company, led NYC’s destination marketing efforts, delivering significant tourism gains and managing high-profile events like the NBA All-Star Game and NFL Kickoff. As the founder of Rev Up, Mike combines his expertise and vast network to deliver measurable, impactful results for his clients.
Allyn Michalek has secured millions in sponsorships and developed ROI-driven partnerships across sports, music, entertainment, education, arts, and philanthropic initiatives, working with over 100 companies for high-profile clients such as Sacred Heart University, US Olympic governing bodies, and Ford Models. He has led successful brand campaigns for major names like Anheuser-Busch, Jeep, Coca-Cola, and Westin Hotels, achieving remarkable results, including a $29M sales increase for Schwan’s in six months and record sales for RAM Trucks. Allyn also helps venues optimize ROI, creating integrated strategies to boost efficiency and profitability. An adjunct professor at St. John’s University, he has lectured at leading institutions and industry conferences.
Trusted advisor with more than 25 years in sales & marketing leadership and corporate roles within the hospitality industry. Who believes the foundation of success begins with building relationships based on mutual respect and trust, and delivering results through aligned, unified goals. Rob has a proven track record of creating enthusiastic and cohesive teams. He is known as a creative and strategic sales professional who thrives in challenging environments. His depth of experience brings an astute ability to listen, interpret market data/trends and find common ground when negotiating with multiple parties. Along with presenting creative strategies that are measurable and solution driven, with a strong focus on revenue growth.
Emma Kittredge brings a dynamic blend of creativity, strategic communication, and marketing expertise to RevUp. With a Master of Arts in Strategic Communication and Public Relations and a Bachelor’s in Fashion Marketing and Merchandising, Emma has cultivated a unique skill set at the intersection of branding, sponsorship sales, and event marketing. Emma procures sponsors and partnerships for high-profile properties. She is critical in developing sales and marketing collateral, coordinating sponsor activations, and growing sponsorship revenue for RevUp's clients. Emma's competitive spirit, honed as a former Division 1 collegiate athlete and team captain, fuels her commitment to delivering impactful results. Her expertise spans content creation, social media strategy, and digital advertising, allowing her to craft engaging brand experiences across sports, fashion, and entertainment industries. Emma is driven by her passion for building meaningful partnerships and ensuring successful sponsorship activations, making her an invaluable asset to the RevUp team.
David is a St. John's University graduate with a Bachelor's Degree in Sport Management. With over two years of experience with Roc Nation and St. John's Athletics, David brings exceptional foundations in sports communication and digital strategy. David specializes in coordinating all activations, assets, and on-site events at Fordham University Athletics, as well as assisting the team with research, prospecting and qualifying, and database construction. With a passion for creative corporate partnerships and sponsorships, David is committed to delivering tailored solutions that maximize value for our clients and partners.
Matthew, is currently a student athlete studying Finance and Economics while running cross country and track and field at Fordham University. Matthew serves as a point of contact for sponsorships within the school's athletic department, as well as assisting the sales team in developing databases of companies for sponsors. Passionate about not only professional but collegiate athletics, Matthew is now a key part of RevUp's sponsorship team, researching and identifying potential partners for Fordham University as well as supporting RevUp's other sports, entertainment, and destination properties
Linda Fiorentino, Sales Manager, comes to RevUp with over 15 years experience in sales and marketing. She began her career at Le Groupe Casino (France), where she developed private label programs for Le Group Casino’s French specialty foods division in the US and Canada. Linda parlayed her tradeshow experience as an exhibitor with Casino to managing vendor relations for Cook Eat Drink Live NY and Celebration of Teaching and Learning NYC.
Ilias is responsible for assisting in all solicitation efforts in procuring sponsors, partnerships, media, and advertising partners for represented properties. Ilias' focus is on Sacred Heart University, New York International Travel Show and the Fisherman's Feast, growing their sponsorship revenue by securing new sponsors, partners, vendors and advertisers. Ilias holds a Master's in Science in Sports Management and Business Analytics from the University of New Haven.
Leading our strategic, design and emerging technology shop, built to create assets across social and digital properties, Tom prides himself on our ability to provide brands with high quality assets for any form factor, channel and business need. Partnering brands, teams, and organizations include: NBC Sports, ESPN, The Boston Red Sox, Chipotle, A-Rod Corp, Rent the Runway, Visa, P&G and many more.
